Experiences Define Your Brand
Thursday, October 20, 11:45am-1:00pm
Capital City Club, 201 Monroe Street
$18 members // $30 guests // $15 students // $20 active military
Every one of us has hundreds, if not thousands, of experiences on a daily basis with various brands of products and services. Whether it’s consuming a product, seeing a product on an advertisement, interacting directly with a service, or simply hearing a testimonial of a product or service, we leave with a unique perspective on that company based on the interaction we have with its brand.
David Knight, Chief Executive Officer at Knight Eady, and Suzanne Alvarez, Director of Marketing and Culture, will share innovative ways Knight Eady has taken various companies’ marketing goals and objectives and turned them into experiential campaigns.