Lunch & Learn
A Communicator's Guide to the Neuroscience of Touch
Thursday, March 23, 11:45am-1:00pm // Capital City Club, 201 Monroe St
Members $18, Non-members $30, Students $15, Active Military $20
As the Commercial Marketing Manager for Sappi Fine Paper North America, Deborah MacDonald and the team at Sappi know the power of print and touch. Deborah will be discussing Sappi’s new book, Haptic Brain/Haptic Brand. This new publication examines haptics—the study of how our sense of touch shapes what we think, and explores the science that explains why haptic brains respond so well to haptic brands.
Through profiles of companies that have built deep emotional connections by integrating touchable media into branded communications, Haptic Brain/Haptic Brand offers inspiration and education to designers, marketers and brand owners, and shares guiding principles for all to use as touch points and why print and media support each other in getting a message to the public.