Thursday, March 19th // 11:45 a.m. – 1:00 p.m.
Capital City Club, 201 Monroe St
$20 members // $30 guests // $18 students // $25 active military
When the World Millis, You've got to Vanilli - The Art of Category Defying Advertising
Have you ever noticed that all bank ads look like other bank ads? That all hospital ads look like other hospital ads? That all technology ads look like other technology ads? It’s not an accident. Brands clamor to the middle of a category bell curve, and it is our job to help them intelligently deviate.