$18 members, $30 non-members, $15 students
A company's identity is the one thing people will remember — whether it’s good or bad. Crafting a clear identity is a top priority for successful brands.
No one knows this better than Sagi Haviv, the creative mind behind the identities for the Library of Congress, Harvard University Press and Armani Exchange. Haviv will speak on the “Basic Principles of Identity Design." From his talk, attendees will walk away being able to understand and answer the following:
• What is a good logo?
• How is a good logo achieved?
• The relationship between the client and design is the linchpin.
ABOUT SAGI HAVIV
Sagi Haviv is a partner and designer at Chermayeff & Geismar & Haviv. Sagi joined the firm in 2003 after graduating from The Cooper Union School of Art. He teaches Visual Identity Design at The School of Visual Arts in New York City. A frequent speaker, Sagi has given lectures and conducted workshops at AIGA conferences, the HOW conference, the Onassis Foundation, as well as at design schools and institutions around the world. In 2014, he served as the chair of the CLIO awards design jury.
Sagi is a coauthor of Identify: Basic Principles of Identity Design in the Iconic Trademarks of Chermayeff & Geismar (Print Publishers, 2011).
Lunch & Learn Gift Sponsor:
The Stop at Union Station