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When LeeAnn sat down with a business consultant to review her initial business plan, he closed the document, told her how well written it was and then said, “You’ll never make it.” When asked why, he replied, “Because it’s the liquor industry, it’s all men, and they will eat you up and spit you out.” LeeAnn looked right back at him and said in her sweet Southern syrupy way, “Sugar, this could be a pair of pantyhose or a tube of lipstick, we’re creating a brand and we know what women want.”
Intrigued? Learn how she took a brand from beach to shelf and disrupted a male dominated category along the way.
LeeAnn Maxwell
LeeAnn spent over 28 years in the financial industry and about as long in a marriage. Once both those chapters were over, she realized she wanted more out of life; to rediscover the woman she used to be and the one she wanted to become. Her varied experiences have contributed to an extremely detail-oriented work ethic along with a very savvy business acumen.
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