Branding 101: Cayenne Creative
Thursday, March 23, 11:45am-1:00pm // Capital City Club, 201 Monroe St
Members $18, Non-members $30, Students $15, Active Military $20
THE 10 COMMANDMENTS FOR PROTECTING YOUR BRAND IN THE DIGITAL AGE
Brand. Branding. We bandy these words about, but what do they really mean? In this age of at-the-fingertips information – both real and fake – branding has become crucial. So, how do you protect your brand in an environment wherein the errant tweet can send the villagers to your door with pitchforks? How much control do you have? What should you have in your branding toolbox? Our speaker, Dan Monroe, will explore these and other questions as we explore the 10 Commandments for Protecting Your Brand in the Digital Age.
ABOUT DAN MONROE
Dan Monroe is a principal and one of three masterful wordsmiths at Cayenne Creative Group – a creative, brand development agency in Birmingham, Alabama that offers up national and international brand experience in the form of an agile creative team. Cayenne helps clients tell their stories strategically in ways that are interruptive and authentic, using whatever medium best talks their talk. When not writing for clients, Dan is a poet, a storyteller, an aficionado of single malt scotches, and a firm believer that the Great American Novel is trapped inside his pen and simply hasn't found a way out, yet. He finds inspiration in the great big world out there, in his wife, Pam, his son, Sam, and Miss Priss the Cat, who allows him to live in the house because he feeds her.