Why Culture Can Be More Important Than Your Creative
Thursday, November 17, 11:45am-1:00pm
Capital City Club, 201 Monroe Street
$18 members // $30 guests // $15 students // $20 active military
There comes a point in most creative firms where the work that your company is producing is credible enough that it speaks for itself; no one questions that the firm is talented and capable of handling most projects. In these periods of a company’s creative development, the measure for whether or not a client wants to work with you is no longer predicated on how well you design—the decision becomes predicated on whether or not the firm is a “cultural fit.” Rule29’s, Justin Ahrens, explores why a company’s culture is potentially the most important (and most elusive) element for success in the creative (or any) industry and how to go about fostering the kind of company culture that employees want to be a part of and that clients want to work with.
Things you will take away:
• You will have a deeper insight to how culture influences your creative
• Give you takeaways on how to assess culture
• Get perspectives on how to shift and understand culture
ABOUT JUSTIN AHRENS
For over 16 years, Justin Ahrens has led his creative firm, Rule29, in its commitment to “Making Creative Matter®” through great design and by helping others think differently about the world around them. With a collaborative approach to both strategy and design, Rule29’s culture is just as important as the work it creates; the firm is involved in many social causes, including substantial work in Africa.
Rule29 has been recognized by major competitions and publications, including AIGA, Communication Arts, Graphis, HOW, Print, The Webby Awards, and many more. Ahrens has been a consistent voice for the design and business community in areas around Design for Good and work/life balance, which he has spoken about at the AIGA Design Conference, Design Thinkers, Adobe Max, Brand New, and HOW and has written about in his book, Life Kerning™: Creative Ways to Fine Tune Your Perspective on Career and Life.